Deb's been talking on her blog lately about not underestimating the intelligence of your reader. I think it sounds like good advice.
Unfortunately, advertising agencies don't seem to think too highly of people viewing the ads they create. For years there have been the ads that seem to say, "Our customers are stupid." The best example is the Snuggie. The commercial shows people unable to deal with a blanket while sitting in a chair. They aren't even bright enough to put on a sweatshirt or button up a sweater. No, they must have a blanket with sleeves.
Target, however, has stepped it up a notch this holiday season with the new, "Our customers are psycho" advertising campaign. A woman in a red sweatsuit is training for the big Black Friday sales. Her eyes bug out as she lifts weights. She reads the sales notice like a bedtime story to inanimate Christmas decorations. At least she's smart enough not to need a Snuggie. Not smart enough, however, to take off the heels as she runs down the aisles.
My question is "Do these ads work?" I didn't buy a Snuggie, or do I plan to go anywhere near a store on Friday. How about you? Do you think they're funny? Annoying?
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